Is Your Website Mobile Optimized?
On a phone, and need the tl;dr?
If you haven't already done so, you need to bite the bullet and get a mobile optimized site. The internet offers too much business to just ignore the issue.
Smaller firms often struggle just to keep up with maintaining a static website. Worrying about a scaled down version for mobile users often seems like just too much trouble. Today's blog is all about why this matters to you, and why should you bother with a mobile version.
A bit of background: Mobile sites are versions of your website that can be easily read and used on a small mobile screen. Some sites will identify a browser as desktop or mobile, and display content formatted for mobile phones when they detect a mobile browser. Some sites are "mobile optimized" - but just don't work well on mobile browsers, which is why you likely have an option for "request desktop site" on your mobile browser. With the advent of HTML5, the ever increasing screen size on phones (the Galaxy Note 8 has an 8" screen!!) and the ever increasing capabilities of mobile phones/browsers, some normal desktop sites actually render better than their mobile counterparts; but usually, what's readable on a laptop or desktop monitor can be too tiny to use on a small screen. Also, the buttons and fields on your forms will often become impossible to use.
Why does this matter? Three reasons
- Showing up in search rankings. If you want to be found in a search and appear high in the ranking, you need to have a "mobile optimized" site. Google has now included the failure to have a mobile optimized site as a specific reason to lower a website in its search rankings. If you don't have a mobile optimized site, you slip lower in the ranking. Slip lower in the rankings and fewer people ever find you in a search..
- More search and web activity now occurs on mobile devices than standard PC and laptops. Think about the last time you searched for something; did you pull out your laptop, log in, connect to wifi, and search? No. You pulled your phone out of your pocket, and said "Ok Google" or "Hey Siri" - If you want that attention, you need to be "mobile ready." You can't just write off those mobile users anymore, there are too many of them.
- If your site is too difficult to use on a phone screen, the user is just going to jump to another vendor. There’s nothing else to say.
So the summary is, if you haven't already done so, you need to bite the bullet and get a mobile optimized site. The internet offers too much business to just ignore the issue.
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